When we set out to create BurgersByPhone.com, we had a passion for burgers and talking to a friend by phone when we could not grab lunch together.
Is that a business?
According to Lee Pound in Profitable Social Media (a book coming out early next year), the most successful blogs and businesses follow these three steps.
- 1. A Passion for their topic
- 2. Finding the audience/market to serve
- 3. Serendipity of opportunity while serving your tribe
We sure have the passion, and we’ve been reaching out to other blogs with burgers or phones (so few have both) to grow our tribe of burger loving phone users.
Now we expect some serendipity.
Sure enough.. there’s now a burger joint in New York that encourages the use of phones.
See?
Use your phone and social network to make a burger