
This just in from Advertising Age..
A Burger King spokeswoman confirmed that on April 26, Burger King will introduce a $1 double-patty burger with one slice of cheese. The quarter-pound double cheeseburger with two pieces of cheese will remain on the value menu, but priced at $1.19.
"We are excited to offer two great-tasting sandwiches to our guests at prices they appreciate," she said in a statement. "[Burger King] continues to test innovative new products that will appeal to both value-conscious consumers and those seeking premium indulgent products at affordable prices." During the company’s earnings call earlier this month, CEO John Chidsey said to expect further additions to the chain’s value menu.
They must be kings.. they can get all worked up over an slice of cheese